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Live and Crisis: Anosis

We're starting today our Tribute on How the economic crisis affects Concerts and Festivals in Greece with what Iason Kaldis told us...
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We're starting today our Tribute on How the economic crisis affects Concerts and Festivals in Greece.

Iason Kaldis responsible for organizing the concerts by Anosis  analyzes below his own views and we want to thank him for that.

- Concerts and crisis. People have definitely been affected by the economic crisis in their daily expenses. Have you adjusted your goals in this new situation, or is there no variation in your planning?

Not really. Just being more careful on the names and ticket prices.

- Do you think that there will be less summer concerts from now on? Or will smaller names with lower financial requirements be preferred?

From what I have seen so far, the opposite is happening. More and more concerts are announced. Of course this has to do less with the market and more with the "aggressive" tactics of organizers who are trying to throw other competitors out of the market. In such a battle no one wins, not even the public.

- Will the major Festivals bear it or will they "diminish", having fewer names on the line-up?

Some festivals that are well-established may continue, simply because they are the "crown jewels" for organizers. However, because the Greeks are not festival people in the sense that the English or the Germans are, I certainly do not expect a boom of them this year.

- Musicians "lose" some money because of music piracy and resort to more live performances to cover their expenses and of course to reap more profits. Do you think they'll adjust their wages according to the new situation imposed by the economic crisis or not?

At the moment it is just the opposite. The fees are increasing rather than decreasing. This is made worst by the bidding war for an artist. So agents find the ripe conditions to play their game and sometimes without even the artist being aware.


- Is there a behavioural change of concert sponsors and especially from the government (public grants for example)?

Of course there is. The reduction in advertising means a reduction of the budget available for sponsorship. Regarding government grants we have never gotten any!

- Do you think that closing a big name for a concert several months before and the advance sales of tickets long time before the concert would help the situation?

So far the Greeks were always last minute people. But with low values in the first 1000 tickets, and by starting advance sale for several months before, they have begun to change and will change even more. But the ultimate judge of a concert is still the popularity of the name.

- How do you see your counterparts abroad dealing with the new situation?

There are no such issues anymore abroad. Last summer UK festival profits alone rose by 10 to 15%, while through the crisis all concerts increased ticket sales by around 13%. And even with increases in ticket prices. In Greece, now we're really feeling the brunt of the economic crisis and what shall come we can not predict now. Besides, there is a very different psychology and consumer habits of the public.

- Due to higher costs (transport etc) for a show for a big name in Greece, compared with that of a Central European country, do you believe it would help to have a cooperation between companies organizing concerts in our neighbouring countries (Italy, Bulgaria, Romania, Turkey), so that the appearance of the big names becomes a "package deal" for all these countries or are you already doing this?

All these many years I have been in the industry, many times I have heard that discussed, few times being applied and even fewer succeed. The differences in markets, the "divide and conquer" of the agents, some peculiar personalities of the organizers (Greek and foreign) and the project doesn't succeed often enough to be viable. The one exception is Live Nation (the largest media company internationally) but it works differently either buying a stake or entirely a local organizer or work together giving him a percentage.

Tomorrow is the second part of our tribute with everything Anna Katsa of CTS Productions told us.

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